Archive for the ‘Marketing’ Category

Generating QR Codes

You may have seen our post on How to Read QR Code on your iPhone? but these codes are to be generated so that they can be printed on your marketing material. And most of my friends in printing/design industry know very well that for printing you need a high resolution vector format of the design [...]

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How to Change or Add New Email Address in LinkedIn?

One of our friend asked last week how can a user change the email address on LinkedIn so that the emails go to a non business/official email address and avoid filling up the inbox. LinkedIn allows you to have a number of email addresses and make one primary. This way all the communication goes to [...]

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Social Media Means Business Conference Update

Last week I had a chance to go to the Social Media Means Business Conference in Tallaght Stadium. I must say that the conference was a very good overview of Social Media for Business. Krishna De was brilliant as always. She covered how businesses can benefit from using Social Media as a marketing tool. It [...]

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Why you need a Unique Selling Point (USP)?

The following post has been written by our guest writer Paul Doyle of (Oligy Coaching). You can checkout Paul’s LinkedIn profile here USP means a unique selling proposition, it is one of the basics of effective marketing that has stood the test of time. It is more than a “good service” or “good price” – [...]

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Blogging for Business – Don’t Lunch Alone at South Dublin Chamber

We are pleased to announce that Target Integration will be doing an introduction course on Blogging for Business for South Dublin Chamber members on 14th September 2010. Attendance to the training courses under the "Don't Lunch Alone" series is free to the members of South Dublin Chamber. If you would like to attend the course, [...]

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Newsletters and Email Blacklists

We have done a number of emarketing courses and during those courses we have always recommended people to not to send emails using their own email server. In this post we will talk about what are the advantages of using a third party service for sending bulk emails. This will become a basis of our [...]

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vTiger Mail Chimp Module

Recently we started marketing in more active way and specially email marketing where we not only picked up Mail Chimp as our Newsletter tool but we also started providing training to businesses to learn how to do use Mail Chimp to send newsletters to your mailing lists. The reasons of selecting Mail Chimp over others [...]

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A Practical eNewsletter Training in Dublin on 25th June 2010

After successful completion of eNewsletter Training in April; Target Integration will be running another session of the same training in Guinness Enterprise Centre on Friday 25th June 2010. This time the training is of a full day (9.30am to 5pm) and will allow the attendees to do more practice and allow time for any clarifications [...]

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Link Building Strategies for Search Engine Optimisation

You must have received emails or phone calls from various web development companies who promise you to improve your search engine visibility by getting you a number of links from other websites. Although, “link building” is a very good way of improving your website’s search engine visibility; but you have to be careful of any [...]

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Plain Text Newsletter – Should You Care?

You need a plain text email newsletter to go with your HTML newsletter as it is the one which is displayed on the mobile device of your subscribers or is required for those subscribers who can’t or won’t read HTML newsletters. Also, another big advantage of having a Text version of newsletter is that, spam [...]

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